A quick and easy way to add ooomph to your copy
Here we have a test. Would you like to join in? Here’s what you do: you write a short piece. Not too long. About half a page or so. There are two rules. Rule one is this: keep the units short. From...
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10 ways to write scannable web copy
People don’t so much read on the web – they scan. There’s lots of research and statistics around scannable web copy to back this up. It’s overly simplified but let’s take it as read (so to speak) and...
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How to write a blog post – in 12 easy steps
There are many ways to approach the writing of blog posts and this is only one of them. But if you always cover off these 12 essential steps, you should reach blogging heaven in short order. 1. Have an...
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How to master the craft of writing
To master the craft of writing, you need the right approach, the right mindset. It’s no different to mastering archery or martial arts, or tennis, or yoga. You don’t dabble at it, jumping like a monkey...
View ArticleStory goals – a tale of three horses
Three horses are grazing in a paddock: a brown horse, a black horse, and a grey one. Which one would you cheer for? Why would you cheer a horse that’s doing nothing but eat, you may say. It’s a good...
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Beware the curse of ‘zombie’ copy: does your writing lack the spark of life?
Does your writing lack the one vital ingredient? Whether you’re writing blogs, advertising copy, a novel or a sales letter, there’s one essential element you must have: without it, your words will fall...
View Article7 surefire ways to write an opening paragraph
So, you’ve written a stunning headline, one that pulls your audience into your copy, eager to find out more. What do you do next? You’ve done the hard part, so it would be a shame to lose them now....
View ArticlePuppets: the no 1 worst mistake you can make in your writing … or your business
Some years back, I knew a guy who started a business making puppets. This was long before the ‘Being John Malkovich‘ movie put puppets on the map (even if it didn’t really set out to make them cool...
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How to write anything: foot to the pedal, we’re taking a shortcut
Here’s the fastest way to improve your writing, or master any writing style If you want to master a particular writing style, there’s one proven technique said by many to be the fastest and possibly...
View ArticleWhat’s the right word count for a novel?
Like many writers, I’ve sometimes asked myself this question: what’s the right length for a novel? I know lots of rough guidance, such as 60,000 actual words as a minimum, 80,000 for an average adult...
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Four ways to take your writing to another level
Do you want your writing to stand out, to have power and persuasiveness, to have life and zest and energy? Then here are four ways to take your writing to another level: 1: Have something to say No...
View ArticleA quick and easy way to add ooomph to your copy
Here we have a test. Would you like to join in? Here’s what you do: you write a short piece. Not too long. About half a page or so. There are two rules. Rule one is this: keep the units short. From...
View ArticleClik here to view.
10 ways to write scannable web copy
People don’t so much read on the web – they scan. There’s lots of research and statistics around scannable web copy to back this up. It’s overly simplified but let’s take it as read (so to speak) and...
View ArticleClik here to view.
How to write a blog post – in 12 easy steps
There are many ways to approach the writing of blog posts and this is only one of them. But if you always cover off these 12 essential steps, you should reach blogging heaven in short order. 1. Have an...
View ArticleClik here to view.
How to master the craft of writing
To master the craft of writing, you need the right approach, the right mindset. It’s no different to mastering archery or martial arts, or tennis, or yoga. You don’t dabble at it, jumping like a monkey...
View ArticleStory goals – a tale of three horses
Three horses are grazing in a paddock: a brown horse, a black horse, and a grey one. Which one would you cheer for? Why would you cheer a horse that’s doing nothing but eat, you may say. It’s a good...
View ArticleClik here to view.
Beware the curse of ‘zombie’ copy: does your writing lack the spark of life?
Does your writing lack the one vital ingredient? Whether you’re writing blogs, advertising copy, a novel or a sales letter, there’s one essential element you must have: without it, your words will fall...
View Article7 surefire ways to write an opening paragraph
So, you’ve written a stunning headline, one that pulls your audience into your copy, eager to find out more. What do you do next? You’ve done the hard part, so it would be a shame to lose them now....
View ArticlePuppets: the no 1 worst mistake you can make in your writing … or your business
Some years back, I knew a guy who started a business making puppets. This was long before the ‘Being John Malkovich‘ movie put puppets on the map (even if it didn’t really set out to make them cool...
View ArticleClik here to view.
How to write anything: foot to the pedal, we’re taking a shortcut
Here’s the fastest way to improve your writing, or master any writing style If you want to master a particular writing style, there’s one proven technique said by many to be the fastest and possibly...
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